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StreetSide Excellence: An Interview with Zoey Ledingham, Regional Sales Manager

At StreetSide we know that the backbone of our success lies firmly within our devoted team members. We’re excited to share our team’s journey and achievements, and profile the hard-working, passionate individuals who make up our organization.

In our first edition of our Meet the Team series, we’re shining a spotlight on one of our Regional Sales Managers, Zoey Ledingham. Here’s our interview with her:

Can you share your journey with StreetSide and in the home building industry so far?
My background is in art and design: my dad is a millwork designer and my mom a ceramist, so I was always surrounded by and gravitated towards the creative world. I pursued Interior Design in-post secondary and the new home industry found me! I started out with one of the single-family builders for Qualico perfecting my redline skills for customized floorplans, then was snatched up by StreetSide when they were looking for an associate to join the team. The switch to StreetSide was a great professional move, as it gave me the opportunity to hone skills that were otherwise underdeveloped.

How have your experiences with StreetSide differed from your previous roles?
My growth with Streetside over the past 6 years has been both multifaceted and highly rewarding. I’ve grown from being an associate selling move-in-ready condos, to getting promoted to running a site on my own, to growing my team and selling pre-construction homes, and most recently, taking on multiple projects at a time! In my present role, I’m able to wear many hats, which keeps every day fresh and exciting. No two days are alike, and even with the extensive knowledge I’ve acquired, I find myself continually learning and adapting – something I truly enjoy!

Can you share about your personal philosophy on delivering high quality service to our customers?
My personal philosophy centers around building meaningful connections with clients, actively listening to their needs, and educating to assist in making informed decisions for themselves. My goal has never been about making a sale; rather about guiding clients toward the right big-step in their lives. Even if that means directing them elsewhere, my goal is to share my knowledge with their best interest in mind. To me, delivering high-quality customer service is about supporting others through their journeys.

How would you describe StreetSide’s company culture and sales team’s dynamic?
I think we have a great corporate culture and team dynamic at StreetSide! You can really tell that the builder has invested in supporting their employees. Not only that, but the team (both within and outside of sales) is fantastic. I feel like I can pop into anyone’s office to catch up or ask questions and know that my ideas matter. It feels like we’re all working together to create something which is really beautiful.

Can you tell us about a rewarding customer experience you’ve had in your role?
I’ve been fortunate enough to have many rewarding customer experiences over the years, so much so that I can’t choose just one – but there is a theme to them all. The most fulfilling moments are when I’m able to help guide customers through what can often be an overwhelming process. Every customer’s journey is unique, and I truly enjoy tailoring my approach to their individual needs! That means slowing down and being present, thinking outside the box, educating, and offering support through key decision points. My satisfaction comes from knowing I’ve played a role in helping them achieve their next big step in life! And then later, hearing about how much they love their new life – it’s beyond that I get to share in such an impactful experience!

We are privileged and proud to have Zoey as part of our team. Her commitment to our organization, to her role, and to providing the highest level of customer service is truly commendable. It’s safe to say that Zoey sets a high bar not only within our team but in our industry as a whole.

Stay tuned for more team spotlights to come!

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